Built From Experience...

Created By Athletes, For Athletes, AOS is the internal engine elite performers need, but rarely build. Designed by 8-year NBA veteran Tyrus Thomas, AOS cuts through mindset fluff and replaces it with real structure: identity development, system design, and performance clarity.

Whether you’re stuck on a plateau, leading a team, or raising a high-performing child, AOS gives you the space and tools to meet pressure with purpose. This isn’t theory, it’s what the next level actually requires.

Ready to operate better? Let’s build your system.

AOS ELITE

1-on-1 Performance & Life Design Coaching

AOS ELITE is a 14-week coaching program for athletes stuck, unclear, or plateauing, offered in 3 tiers to meet you where you are and move you forward.

Starting at $1,750

AOS HUDDLE

Cohort Experience

AOS HUDDLE is a high-trust, cohort-based coaching space for reflection, support, and leadership, ideal for offseason growth or preseason team bonding.

Starting at $2,500

AOS ANYWHERE

Virtual Course Model

AOS ANYWHERE is a self-paced mental performance course, available 24/7—perfect for offseason, injured athletes, or scalable team-wide access.

Starting at $249 per participant

Group Discounts Available

AOS CAMPUS CATALYST

Department Partnership Model

AOS CAMPUS CATALYST embeds life design, wellness, and leadership into your athlete experience, boosting identity, performance, and life after sport.

Starting at $7,500

AOS SNAPSHOT

Not sure if you're ready to commit to a full AOS program? The AOS SNAPSHOT is your starting point, a one-time, 45-minute session that gives you a clear picture of where you are now, how our system works, and what you can start doing immediately to move forward.

It’s a guided assessment and strategy call built for athletes seeking direction, clarity, or transition support.

Cost: $145

TRUSTED PARTNERS

DRIVING GROWTH, AMPLIFYING IMPACT

Darcy Franklin

Principal, Louisiana Rebirth Academy

"Tyrus’ innovative thinking, passion, and lived expertise sparked real change in my staff. His work reshaped how our teachers connect—and that shift directly led to stronger relationships with our students."

Brock Kantrow

Athletic Director, Baton Rouge Community College

"Tyrus brought a fresh, transformative approach to our department. His insight and energy helped our coaches lead with more clarity—and that shift elevated how we connect with and develop our athletes."

Seviuhn Turner

Senior-Guard, Xavier University of Louisiana

"Coach Tyrus helped me see the gam, and myself differently. Through AOS, I gained confidence, clarity, and control on and off the court. His mentorship pushed me to grow as a player and as a man."

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